For years, IT service management has been defined by enterprise platforms like ServiceNow, BMC Helix, and Cherwell, alongside lighter-weight tools such as Zendesk and Freshservice. These solutions have served organizations well, delivering structure, compliance, and customer support at scale.
But today’s mid-market enterprises are looking for something different: the speed and simplicity of modern cloud platforms, the AI-driven intelligence to automate routine work, and the tight integration between IT, DevOps, and business teams.
This is where Jira Service Management is reshaping the conversation.
Across industries, one consistent theme has emerged. The tools that once enabled control and governance now create friction when organizations try to move faster.
ServiceNow, BMC Helix, and similar enterprise systems remain extremely capable, but they are often complex to maintain and slow to adapt. Even small configuration changes can require scripting, specialist skills, or external support. What used to be an advantage in highly regulated environments can feel like a burden in more agile, cross-functional settings.
Meanwhile, lighter tools such as Zendesk and Freshservice deliver great customer experiences but struggle when organizations try to extend them into enterprise-wide workflows or ITIL-aligned processes.
Jira Service Management brings ITIL-aligned service delivery, DevOps collaboration, and AI-driven automation together in one unified platform. Because it’s built on the same foundation as Jira Software, it naturally connects IT operations with development and engineering teams.
This means incidents, problems, and changes flow seamlessly between service and product teams without integration headaches or data duplication.
In a recent Forrester Total Economic Impact study, organizations using Jira Service Management reported up to 30% faster resolution times and a 50% improvement in cross-team collaboration compared to their previous ITSM solutions. These gains often come from eliminating disconnected tools, automating triage, and linking service requests directly to development workflows.
Beyond the platform itself, Jira Service Management is part of the Atlassian Service Management collection, a connected suite that unites every layer of service delivery. Teams can document and share context through Confluence, stay ahead of incidents with Opsgenie, manage assets and dependencies in Assets (CMDB), and keep stakeholders informed through Statuspage.
Together, these tools create a single, intelligent environment for handling requests, incidents, and changes, with automation and AI woven through every stage.
And that connected foundation is where Atlassian’s intelligence really starts to shine, turning service data into insights, automations, and proactive actions that keep teams ahead of every issue.
Unlike traditional workflow tools that rely on static business rules, JSM’s Atlassian Intelligence continuously learns from your data. Atlassian Intelligence brings context to every request, change, and incident. It learns from your organization’s data, how issues are categorized, how they’re resolved, and where delays usually occur, to recommend next steps or automate the routine altogether.
From automatic ticket classification and impact prediction to AI-generated summaries in Slack or Jira, intelligence in Jira Service Management quietly removes the noise that slows work down. It doesn’t change what teams do, it just helps them get to the answer faster.
And those same principles of intelligence and adaptability extend beyond IT, into how every team delivers service.
One of JSM’s biggest strengths is how it scales beyond IT without the overhead of traditional enterprise systems. Departments like HR, Facilities, and Finance can use the same platform to manage service requests with tailored workflows and a shared portal.
For many mid-market organizations, this flexibility replaces the need for multiple disconnected tools or costly modules. Where systems like ServiceNow often require heavy configuration or additional licensing for every function, JSM’s modular design makes expansion simple and cost-effective.
Many mid-market teams are rethinking what “enterprise-grade” really means. They want the reliability of structured ITSM ,but without the long implementations, consulting layers, or rigid processes that used to come with it.
With Jira Service Management, they can stand up core ITIL practices like request, incident, and change management quickly, using built-in templates and automation rather than months of configuration.
The decision to modernize ITSM is no longer about feature checklists. It’s about aligning service management with the pace of modern business. Where traditional platforms enforce structure, JSM enables adaptability, insight, and collaboration, the qualities that drive resilience and innovation.
Organizations that adopt JSM typically see:
JSM doesn’t just improve IT efficiency. It strengthens the entire service ecosystem across the enterprise.
It’s a shift in mindset as much as in tooling, one that leaders like Adam Jackson are seeing firsthand.
For teams ready to move quickly, the Valiantys ITSM Accelerator provides a proven path to value, helping organizations deploy Jira Service Management in weeks rather than months. It brings together pre-configured workflows for request, incident, and change management, along with best-practice templates and automation that reflect how modern teams actually work.
But the real shift isn’t about faster deployment, it’s about a smarter way of working. Jira Service Management connects IT, DevOps, and business teams on a single, intelligent platform that moves with the rhythm of the organization.
Backed by Atlassian’s ecosystem and guided by Valiantys’ delivery experience, enterprises can evolve beyond ticket queues into proactive, insight-driven service operations, where every request, change, and incident becomes a step toward continuous improvement.