I recently attended the Formula 1 Grand Prix in Montreal with key Williams Racing team partner Atlassian. What I expected was spectacle, and what I got instead was a masterclass in how technology, teamwork, and mindset come together under extreme pressure.
Walking the pit lane, I was initially struck by the speed and precision. But what impressed me most was how deeply Formula 1 has become a sport of software, simulation, and strategy. It left me thinking: AI is the biggest topic in the boardroom, but are we actually thinking about how we use it as executives?
In both F1 and business, performance is no longer just about how fast you move. It’s about how fast you learn, adapt, and decide.