Planning for Atlassian Cloud’s October 2026 Pricing Update: A Customer Guide

Atlassian is updating Cloud list prices across its portfolio. The new pricing will take effect on October 13, 2026, at 12:00 a.m. PT. The impact will depend on your products, plan, user tier, billing model, and commercial agreement. For most products, the increase will range from 3% to 10%.

This guide explains what is changing, when the new pricing takes effect, and the steps you can take now to assess and manage the potential impact on your Atlassian environment.

What is changing?

These are list-price changes. Your actual price may vary based on your user tier, currency, discounts, contract terms, and the products in your environment. Marketplace apps are priced separately by their developers.

Key dates for you

• October 12, 2026: Last day to request a quote at current pricing.
• October 13, 2026: New Cloud list pricing takes effect.
• December 3, 2026: Extra-usage billing begins for most usage-based meters.

If you are planning a renewal, upgrade, expansion, or new purchase, start the conversation early. Requests made close to the deadline may take longer to review and process.

How usage-based pricing may affect you

From December 3, 2026, extra-usage billing begins for selected Atlassian capabilities. Eligible paid plans include monthly allowances based on plan and seat count, with tools in Atlassian Administration to monitor usage and manage costs.

• Rovo credits: Selected AI interactions consume credits, while search, summaries, and inline suggestions remain free.
• Automation: Usage shifts from flow runs to individual steps, with each action, condition, branch, or loop counting as one step. Enterprise plans will move from unlimited usage to a monthly allowance.
• Assets: Assets will become available for Jira and Teamwork Collection. For Service Collection, usage allowances remain unchanged, while subscription prices will change as outlined in the pricing table above.
• AI resolutions: Service Collection customers using CSM pay $1 only when AI resolves an inquiry without human escalation.
• Bitbucket: Monthly allowances move to the organization level. For annual subscriptions, usage above the included allowance is billable. Self-hosted runners are excluded.

Before December 3, review your usage, included allowances, and cost controls to understand the potential impact. Contact Valiantys for help assessing what the changes mean for your organization.

What you should consider now.

Atlassian positions these changes as part of its continued investment in AI, security, reliability, compliance, and cross-product productivity. The important question is how those investments translate into value in your environment, and whether your current plan still supports the way your teams work.

Our recommendation is to use this pricing update as a review point, not a reason to make a rushed purchase.

• If you are renewing, expanding, or upgrading soon: Start the conversation early and request a tailored quote before October 12. This gives you time to confirm the scope, assess the commercial impact, and make a considered decision.
• If your environment is growing: Review your active users, expected additions, and whether you are approaching the 5,000-seat threshold.
• If you are considering a plan change: Compare the cost with the capabilities your teams will actually use. An upgrade should be based on business value, not the deadline alone.
• If usage-based pricing applies to you: Review your current Rovo, automation, Assets, CSM, and Bitbucket usage, along with your included allowances and cost controls.
• If no immediate action is required: Update your budget for the new pricing and use your next renewal to reassess your plans, users, and apps.
• If you already have a quote: Confirm that the products, user tiers, and terms are correct. Quotes are generally honored until they expire, but edits or site changes may cause them to be recalculated or invalidated. A quote that expires or is replaced after October 12 will use the new pricing.

Annual tier increases completed before October 13 retain current pricing; those completed on or after that date use the new pricing. Monthly subscriptions move to the new pricing on their next billing date on or after October 13. If you have a custom commercial agreement, confirm the impact with your account team.

The right approach depends on your needs, but this is a timely opportunity to optimize your Atlassian environment and reduce future Cloud subscription costs.

How Valiantys can help

At Valiantys, we know that a pricing change is rarely just a licensing question. It can affect budgets, procurement timelines, product adoption, and longer-term Cloud decisions. We help you turn the announcement into a practical plan by:

• Building a clear view of the likely impact on your Atlassian environment.
• Identifying opportunities to optimize users, plans, collections, and apps.
• Comparing the options to renew, upgrade, consolidate, or defer a decision.
• Planning an Atlassian Cloud transformation where it supports your wider business goals.

Whether you are preparing for a renewal or still deciding what comes next, our team can help you make the decision with greater clarity and confidence.

Contact Valiantys to review your options.